Social Movements, Risk Perceptions, and Economic Outcomes The Effect of Primary and Secondary Stakeholder Activism on Firms’ Perceived Environmental Risk and Financial Performance

@inproceedings{Vasi2012SocialMR,
  title={Social Movements, Risk Perceptions, and Economic Outcomes The Effect of Primary and Secondary Stakeholder Activism on Firms’ Perceived Environmental Risk and Financial Performance},
  author={Ion Bogdan Vasi and Brayden G. King},
  year={2012}
}
Although risk assessments are critical inputs to economic and organizational decision-making, we lack a good understanding of the social and political causes of shifts in risk perceptions and the consequences of those changes. This article uses social movement theory to explain the effect of environmental activism on corporations’ perceived environmental risk and actual financial performance. We define environmental risk as audiences’ perceptions that a firm’s practices or policies will lead to… CONTINUE READING

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