Social Media for Identifying Lead Users? Insights into Lead Users’ Social Media Habits

  title={Social Media for Identifying Lead Users? Insights into Lead Users’ Social Media Habits},
  author={Markus Ernst and Alexander Brem},
  journal={International Journal of Innovation and Technology Management},
  • M. Ernst, A. Brem
  • Published 2017
  • Economics
  • International Journal of Innovation and Technology Management
An important and frequently researched concept in the field of open innovation is the integration of lead users into the process for developing innovative product concepts. Social media has offered promising new possibilities for companies in terms of supporting lead user integration. This paper provides an overview of relevant aspects of lead user research, as well as the identification of lead users. Furthermore, we connect lead user theory with social media and discuss possible ways to… Expand
9 Citations
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