Social Media as the Missing Link: Connecting Communities of Practice to Business Strategy

@article{Annabi2013SocialMA,
  title={Social Media as the Missing Link: Connecting Communities of Practice to Business Strategy},
  author={Hala Annabi and Sean T. McGann},
  journal={J. Org. Computing and E. Commerce},
  year={2013},
  volume={23},
  pages={56-83}
}
Communities of Practice (CoP) have long been considered powerful Knowledge Management (KM) mechanisms. CoP, however, are often viewed independently from organizational goals and structures, as they are primarily seen as a means of individual knowledge sharing and learning. In this article, we argue that CoP supported by social media have great potential to contribute to organizational goals, such as business strategy. We seek to support this statement through an embedded case study that… CONTINUE READING
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