• Corpus ID: 149150090

Social Media as a Platform for Incessant Political Communication: A Case Study of Modi’s “Clean India” Campaign

  title={Social Media as a Platform for Incessant Political Communication: A Case Study of Modi’s “Clean India” Campaign},
  author={Usha M. Rodrigues and Michael Niemann},
  journal={International Journal of Communication},
The 2014 elections were dubbed the first “social media election” in India, when more than 56 million election-related tweets were posted during the campaign. Despite his landslide victory, Prime Minister Narendra Modi seems to be in incessant political campaign mode on social media, launching the “Clean India” mission in late 2014 among other development-oriented initiatives. This research examines the effectiveness of social media as a platform for continuous dialogue with citizens in modern… 

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