• Corpus ID: 156529046

Social Media and the 2008 U.S. Presidential Election

  title={Social Media and the 2008 U.S. Presidential Election},
  author={Emily T. Metzgar and Albert Maruggi},
This report is an analysis of social media in the 2008 U.S. presidential election from 30,000 feet. We evaluate conventional wisdom about social media and its applicability to political campaigns in particular and to public relations more generally. We contrast that conventional wisdom with empirical findings taken from the 2008 presidential campaign season, using data collected with Radian6. We place those findings in the context of existing research on political communication, political… 

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