• Corpus ID: 15429591

Social Media and its implications for Viral Marketing

@inproceedings{Lammas2010SocialMA,
  title={Social Media and its implications for Viral Marketing},
  author={Natalie Lammas and Rohan Miller},
  year={2010}
}
Social media presents potentially seductive opportunities for new forms of communication and commerce between marketers and consumers. As advertisers typically want to find some way to follow their target audiences, many new media opportunities are presented to advertisers. However, we are still social media pioneers. While the boom in social marketing appears persuasive with an estimated 70% of consumers visiting a social website for information, other research points out that 90% of WOM… 
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