Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association

@article{Treem2012SocialMU,
  title={Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association},
  author={Jeffrey William Treem and Paul M. Leonardi},
  journal={Writing Technologies eJournal},
  year={2012}
}
The use of social media technologies - such as blogs, wikis, social networking sites, social tagging, and microblogging - is proliferating at an incredible pace. One area of increasing adoption is organizational settings where managers hope that these new technologies will help improve important organizational processes. However, scholarship has largely failed to explain if and how uses of social media in organizations differ from existing forms of computer-mediated communication. In this… Expand
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