Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010

  title={Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010},
  author={Hyoungkoo Khang and Eyun‐Jung Ki and Lan Ye},
  journal={Journalism \& Mass Communication Quarterly},
  pages={279 - 298}
Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past fourteen years across four disciplines. Findings exhibit a definite increasing number of social-media-related studies. This indicates that social media have gained incremental attention among scholars, and who have, in turn, been responding and keeping pace with the increased usage and impact of this new medium. The authors suggest that… 

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