Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010

@article{Khang2012SocialMR,
  title={Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010},
  author={Hyoungkoo Khang and Eyun‐Jung Ki and Lan Ye},
  journal={Journalism \& Mass Communication Quarterly},
  year={2012},
  volume={89},
  pages={279 - 298}
}
Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past fourteen years across four disciplines. Findings exhibit a definite increasing number of social-media-related studies. This indicates that social media have gained incremental attention among scholars, and who have, in turn, been responding and keeping pace with the increased usage and impact of this new medium. The authors suggest that… 

Figures and Tables from this paper

Social media marketing and advertising

Social media has recently gained tremendous fame as a highly impactful channel of communication in these modern times of digitized living. It has been put on a pedestal across varied streams for

Advertising in social media: a review of empirical evidence

This article presents an up-to-date review of academic and empirical research on advertising in social media. Two international databases from business and communication studies were searched,

Social Media, Traditional Media and Marketing Communication of Public Relations

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments

Social Media Marketing: A Myth or a Necessity

Social Media Marketing (SMM) is a heavily debated topic in marketing circles today. Opponents claim that it does not work well as a marketing agent, cannot bring new customers to a company/brand, and

Examining Social Media Use in Fashion: The Need for Industry Standards

ii ABSTRACT Social media is an evolving platform used by the fashion industry to generate discussion, brand recognition, and improve consumer relations through interactivity and networking. The

Reconciling Social Media with Luxury Fashion Brands: An Exploratory Study

Modern developments in communication media are creating new networks of information diffusion which are profoundly altering the way in which people can construct shared ‘realities'. Internet along

Time to bridge the gaps: issues with current social media research in public relations

Social media is a relatively new phenomenon in the field of public relations, and yet it is having a considerable impact on how organisations communicate with their publics and the everyday practice

Social Media Activities of Political Communication Practitioners: The Impact of Strategic Orientation and In-Group Orientation

ABSTRACT The question of why political communication practitioners use social media for strategic political communication activities has rarely been investigated. By using well-established

Social Media in Television News

This study employs the heuristic-systematic model to assess the influences of Twitter and Facebook comments compared to man-on-the-street interviews on audiences’ evaluations of news journalism.

Communicating the “Social” Organization: Social Media and Organizational Communication

The author discusses how social media use has radically redesigned the ordinary practices of organizational (formal and informal) communication. Therefore, social media are described as a new class
...

References

SHOWING 1-10 OF 61 REFERENCES

The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003

This study analyzes trends, patterns, and rigorousness in research studies about the Internet through a content analysis of published Internet-related papers in 15 major journals in communications,

Avoidance of Advertising in Social Networking Sites

ABSTRACT Technology has provided consumers with the means to control and edit the information that they receive and share effectively, especially in the online environment. Although previous studies

The Relationship between Traditional Mass Media and “Social Media”: Reality Television as a Model for Social Network Site Behavior

Social cognitive theory suggests a likely relationship between behavior modeled on increasingly popular reality television (RTV) and user behavior modeled on social networking sites (SNSs). This

Audience studies 2.0: on the theory, politics and method of qualitative audience research

Audience research, this paper suggests, is an excellent field to test the claims of Media Studies 2.0. Moreover, 2.0 claims are a good means to review qualitative audience research itself too.

Vigilante Marketing and Consumer-Created Communications

Consumers, acting independently of marketers and advertisers, have started creating and disseminating documents that strongly resemble, in form and intent, ads for the brands that they love.

Organizational Image Construction in a Fragmented Online Media Environment

TLDR
It is suggested that the structural and social characteristics of these channels give them varying roles in the image construction process, creating new challenges for the public relations function in coordinating image management among various new media.

The Status of Internet-Based Research in Five Leading Communication Journals, 1994–1999

In light of recent calls to action regarding Internet research, this study examines the content, frequency, and pattern of published Internet-based research articles in five leading communication

A Content Analysis of Content Analyses: Twenty-Five Years of Journalism Quarterly

Examination of the increasing number of articles employing quantitative content analysis in 1971–95 Journalism & Mass Communication Quarterly showed primary focus on news/editorial content in U.S.

A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships

Using a posttest-only experimental design with control (N = 409), this study investigated the role of nondisclosure and its impact on perceived relational maintenance strategies in the context of
...