Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework

@article{Wang2012SocialMP,
  title={Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework},
  author={Xia Wang and Chunling Yu and Yujie Wei},
  journal={Journal of Interactive Marketing},
  year={2012},
  volume={26},
  pages={198 - 208}
}
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