Corpus ID: 15259112

Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market

@inproceedings{Pradiptarini2011SocialMM,
  title={Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market},
  author={Charity Pradiptarini and Faculty Sponsor and Stephen C. Brokaw},
  year={2011}
}
The use of social media sites as part of a company’s marketing strategy has increased significantly in the past couple years. Regardless its popularity, there is still very limited information to answer some of the key issues concerning the effectiveness of social media marketing, ways to measure its return on investment, and its target market. Twitter activities and sales performances of five companies from the Fortune 500 companies and its competitors were analyzed to identify the correlation… Expand

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