Corpus ID: 167572492

Social Media Marketing: A Paradigm Shift in Business

@inproceedings{Anjum2012SocialMM,
  title={Social Media Marketing: A Paradigm Shift in Business},
  author={Arif Anjum and V. More and Arsalan Mujahid Ghouri},
  year={2012}
}
This paper is produce to find the internet users preferences for social media marketing. For this purpose, Kierzkowski et al. (1996) study questionnaire’s three segments (attract, engage and retain) were adopted and made required changes according to find the customer’s response. The results shows that ‘mnemonic branding’, ’promotions’, ’piggyback advertising’ and ’adequate bandwidth’ are the best tools to attract customers. In engagement segment results interpretation, ‘lucky draws/contests… Expand
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The Social Media Marketing Book
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