Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media

@article{Kietzmann2011SocialMG,
  title={Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media},
  author={Jan H. Kietzmann and Kristopher Hermkens and Ian Paul McCarthy and Bruno S. Silvestre},
  journal={Business Horizons},
  year={2011},
  volume={54},
  pages={241-251}
}

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