Social Media Burnout: Definition, Measurement Instrument, and Why We Care

  title={Social Media Burnout: Definition, Measurement Instrument, and Why We Care},
  author={Bo Han},
  journal={Journal of Computer Information Systems},
  pages={122 - 130}
  • Bo Han
  • Published 3 April 2018
  • Psychology
  • Journal of Computer Information Systems
ABSTRACT Social media users have shown several burnout symptoms lately. In this research, we study the social media burnout issue from three perspectives, including a user’s ambivalence, emotional exhaustion, and depersonalization. Building on the Maslach Burnout Inventory (MBI), we designed a new scale to measure a user’s social media burnout. Using social media continuance as an example, we investigated the effects of social media burnout on a user’s post-adoption intention. We find that… 

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