Social Marketing and Breastfeeding: A Literature Review

Abstract

AIMS Through the review of relevant literature this study illuminates the concepts of social marketing and breastfeeding. It specifically discusses the positioning of the link between social marketing and breastfeeding within different fields of study and develops a theoretical framework that tries to bridge the gap between those disciplines. METHOD… (More)
DOI: 10.5539/gjhs.v5n3p82

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