Social Marketing: Its Definition and Domain

@article{Andreasen1994SocialMI,
  title={Social Marketing: Its Definition and Domain},
  author={Alan R. Andreasen},
  journal={Journal of Public Policy \& Marketing},
  year={1994},
  volume={13},
  pages={108 - 114}
}
  • A. Andreasen
  • Published 1 March 1994
  • Business
  • Journal of Public Policy & Marketing
The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline. 

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