Social Marketing: Influencing Behaviors for Good

@inproceedings{Kotler2007SocialMI,
  title={Social Marketing: Influencing Behaviors for Good},
  author={Philip Kotler and Nancy R. Lee},
  year={2007}
}
Foreword Alan R. Andreasen PART I: UNDERSTANDING SOCIAL MARKETING 1. Defining Social Marketing Marketing Highlight: Sustainable Malaria Prevention, NetMark's Success Story (2000-2010) What is Social Marketing? Where Did the Concept Originate? How does Social Marketing Differ From Commercial Sector Marketing? How is it Different From Nonprofit Marketing, Public Sector Marketing, and Cause Promotions? What is Social Marketing's Unique Value Propostion? Who Does Social Marketing? What Social… CONTINUE READING

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