Social Influence and Intentional Social Action in Dyadic Relationship Decisions under a Key Informant Methodology

@inproceedings{Bagozzi2018SocialIA,
  title={Social Influence and Intentional Social Action in Dyadic Relationship Decisions under a Key Informant Methodology},
  author={R. Bagozzi and S. Gaur and S. Tiwari},
  year={2018}
}
Drawing upon seminal and recent foundations of joint-decision making and social influence, we develop a model of dyadic relationships and test it in a family consumption context. Three kinds of social influence – social identity, group norms, and mutual expectations—were used to explain shared intentions to eat together in a restaurant with one’s family. Shared intentions in turn, were found to significantly predict behavior a month later. One hundred and fifty husbands and their wives provided… Expand

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