Social Influence Modulates the Neural Computation of Value

@article{Zaki2011SocialIM,
  title={Social Influence Modulates the Neural Computation of Value},
  author={Jamil Zaki and Jessica Schirmer and Jason P. Mitchell},
  journal={Psychological Science},
  year={2011},
  volume={22},
  pages={894 - 900}
}
Social influence—individuals’ tendency to conform to the beliefs and attitudes of others—has interested psychologists for decades. However, it has traditionally been difficult to distinguish true modification of attitudes from mere public compliance with social norms; this study addressed this challenge using functional neuroimaging. Participants rated the attractiveness of faces and subsequently learned how their peers ostensibly rated each face. Participants were then scanned using functional… Expand
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