Social Influence Bias: A Randomized Experiment

  title={Social Influence Bias: A Randomized Experiment},
  author={Lev Muchnik and Sinan Aral and Sean J. Taylor},
  pages={647 - 651}
Follow the Leader? The Internet has increased the likelihood that our decisions will be influenced by those being made around us. On the one hand, group decision-making can lead to better decisions, but it can also lead to “herding effects” that have resulted in financial disasters. Muchnik et al. (p. 647) examined the effect of collective information via a randomized experiment, which involved collaboration with a social news aggregation Web site on which readers could vote and comment on… 
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