Social Identity, Self-Categorization, and the Communication of Group Norms

@article{Hogg2006SocialIS,
  title={Social Identity, Self-Categorization, and the Communication of Group Norms},
  author={Michael A. Hogg and Scott A. Reid},
  journal={Communication Theory},
  year={2006},
  volume={16},
  pages={7-30}
}
  • M. Hogg, S. Reid
  • Published 1 February 2006
  • Psychology
  • Communication Theory
We articulate the role of norms within the social identity perspective as a basis for theorizing a number of manifestly communicative phenomena. We describe how group norms are cognitively represented as context-dependent prototypes that capture the distinctive properties of groups. The same process that governs the psychological salience of different prototypes, and thus generates group normative behavior, can be used to understand the formation, perception, and diffusion of norms, and also… Expand
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