Social Identity, Self-Categorization, and the Communication of Group Norms

  title={Social Identity, Self-Categorization, and the Communication of Group Norms},
  author={Michael A. Hogg and Scott A. Reid},
  journal={Communication Theory},
  • M. Hogg, S. Reid
  • Published 1 February 2006
  • Psychology
  • Communication Theory
We articulate the role of norms within the social identity perspective as a basis for theorizing a number of manifestly communicative phenomena. We describe how group norms are cognitively represented as context-dependent prototypes that capture the distinctive properties of groups. The same process that governs the psychological salience of different prototypes, and thus generates group normative behavior, can be used to understand the formation, perception, and diffusion of norms, and also… Expand
Social Identity Theory and Self‐categorization Theory: A Historical Review
The social identity approach (comprising social identity theory and self-categorization theory) is a highly influential theory of group processes and intergroup relations, having redefined how weExpand
Social norms and social influence
Psychology has a long history of demonstrating the power and reach of social norms; they can hardly be overestimated. To demonstrate their enduring influence on a broad range of social phenomena, weExpand
Communicating Social Identity
This article examined communicative aspects of social identity theory in the context of the deeply divided community of Northern Ireland and found contact would be mediated by degree of trust and attraction for the outgroup, as well as by strength of ingroup identification. Expand
Explaining Group Influence: The Role of Identity and Emotion in Political Conformity and Polarization
Evidence has accumulated that people often conform to political norms. However, we know little about the mechanisms underlying political conformity. Whose norms are people likely to follow, and why?Expand
Understanding Our Groups, Understanding Ourselves: The Importance of Collective Identity Clarity and Collective Coherence to the Self
The multiple group identities we all maintain (gender, cultural, religious, or professional) are critical to both self-knowledge and self-understanding. However, consideration of self-concept clarityExpand
The Communicative Constitution of Collective Identity in Interorganizational Collaboration
This study reconceptualizes collective identity from a communication perspective using a constitutive model of communication as a theoretical framework. A longitudinal case study is used to explainExpand
Representation and Threat Responses to Endorsement of Commonality by Ingroup and Outgroup Members : The Roles of Group
Two experiments integrated research on the roles of common identity and social norms in intergroup orientations. Experiment 1 demonstrated that learning that ingroup members categorized the ingroupExpand
Norm Perception as a Vehicle for Social Change
How can we change social norms, the standards describing typical or desirable behavior? Because individuals’ perceptions of norms guide their personal behavior, influencing these perceptions is oneExpand
A Dual-Identity Model of Responses to Deviance in Online Groups: Integrating Social Identity Theory and Expectancy Violations Theory
Several theories have sought to address responses to normatively deviant behavior, but have done so with a focus either on group-level or on individual-level behavior. Yet, due to someExpand
Responses to Endorsement of Commonality by Ingroup and Outgroup Members
Two experiments integrated research on the roles of common identity and social norms in intergroup orientations found that endorsement of a common identity generated more positive intergrouporientations when it was expressed by ingroup than outgroup members and revealed how this effect may be sequentially mediated by personal one-group representations and symbolic threat. Expand


The Social Identity Perspective
The historical development, metatheoretical background, and current state of the social identity perspective in social psychology are described. Although originally an analysis mainly of intergroupExpand
Social Norms and Identity Relevance: A Motivational Approach to Normative Behavior
It is suggested that positive emotions and self-evaluations underlie conformity with the norms of self-defining groups, and that greater identification yielded more positive emotions following conformity than violation. Expand
An Explication of Social Norms
This article identifies four factors for consideration in norms-based research to enhance the predictive ability of theoretical models. First, it makes the distinction between perceived andExpand
Group Norms and the Attitude-Behavior Relationship: A Role for Group Identification
Two studies provided support for the proposal that the role of norms in attitude-behavior relations can be usefully reconceptualized from the perspective of social identity/self-categorizationExpand
Who is this "We"? Levels of collective identity and self representations.
Cross-cultural perspectives have brought renewed interest in the social aspects of the self and the extent to which individuals define themselves in terms of their relationships to others and toExpand
Socially Shared Cognition, Affect, and Behavior: A Review and Integration
  • L. Thompson, G. Fine
  • Psychology, Medicine
  • Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc
  • 1999
These innovative perspectives on socially shared behavior represent a new approach to the study of groups and are distinct from traditional models of the group mind and crowd behavior. Expand
A Social Identity Theory of Leadership
A social identity theory of leadership is described that views leadership as a group process generated by social categorization and prototype-based depersonalization processes associated with socialExpand
Identity theory and social identity theory
In social psychology, we need to establish a general theory of the self which can attend to both macro and micro processes, and which avoids the redundancies of separate theories on different aspectsExpand
Attitudes, behavior, and social context: The role of norms and group membership in social influence processes
The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change theirExpand
The significance of the social identity concept for social psychology with reference to individualism, interactionism and social influence
The distinctive metatheoretical and empirical significance of the social identity concept for social psychology is outlined with special reference to social influence and group polarization.Expand