Corpus ID: 16144632

Social Engineering : Evidence from a Suite of Take-up Experiments in Kenya 1

@inproceedings{Kremer2011SocialE,
  title={Social Engineering : Evidence from a Suite of Take-up Experiments in Kenya 1},
  author={Michael Kremer},
  year={2011}
}
Abstract: Many effective health products and behaviors available through the private market are not widely adopted in less developed countries. For example, fewer than 10% of households in our Kenyan study area treat their water with dilute chlorine. Using a suite of randomized evaluations, we find that information and marketing interventions do little to boost use of chlorine. However, chlorine take-up is highly sensitive to price, convenience and social context, with more than half of… Expand
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