Social Desirability Bias in Voter Turnout Reports Tests Using the Item Count Technique

  title={Social Desirability Bias in Voter Turnout Reports Tests Using the Item Count Technique},
  author={Allyson Holbrook and Jon A. Krosnick},
Surveys usually yield rates of voting in elections that are higher than official turnout figures, a phenomenon often attributed to intentional misrepresentation by respondents who did not vote and would be embarrassed to admit that. The experiments reported here tested the social desirability response bias hypothesis directly by implementing a technique that allowed respondents to report secretly whether they voted: the “item count technique.” The item count technique significantly reduced… CONTINUE READING

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