Social Contagion and Innovation: Cohesion versus Structural Equivalence

  title={Social Contagion and Innovation: Cohesion versus Structural Equivalence},
  author={R. Burt},
  journal={American Journal of Sociology},
  pages={1287 - 1335}
  • R. Burt
  • Published 1987
  • Psychology
  • American Journal of Sociology
  • Two classes of network models are used to reanalyze a sociological classic often cited as evidence of social contagion in the diffusion of technological innovation: Medical Innovation. Debate between the cohesion and structural equivalence models poses the following question for study: Did the physicians resolve the uncertainty of adopting the new drug through conversations with colleagues (cohesion) or through their perception of the action proper for an occupant of their position in the… CONTINUE READING
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