Social Contagion Theory: Examining Dynamic Social Networks and Human Behavior

Abstract

I reflect on the statistical methods of the Christakis-Fowler studies on network-based contagion of traits by checking the sensitivity of these kinds of results to various alternate specifications and generative mechanisms. Despite the honest efforts of all involved, I remain pessimistic about establishing whether binary health outcomes or product adoptions… (More)
DOI: 10.1002/sim.5551

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Cite this paper

@article{Christakis2013SocialCT, title={Social Contagion Theory: Examining Dynamic Social Networks and Human Behavior}, author={Nicholas A. Christakis and James H. Fowler}, journal={Statistics in medicine}, year={2013}, volume={32 4}, pages={581-90; discussion 597-9} }