Corpus ID: 20120129

Social Commerce – E-Commerce in Social Media Context

@article{Lai2010SocialC,
  title={Social Commerce – E-Commerce in Social Media Context},
  author={L. S. Lai},
  journal={World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering},
  year={2010},
  volume={4},
  pages={2213-2218}
}
  • L. S. Lai
  • Published 2010
  • Business
  • World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
  • This paper aims to address the new trend of social commerce as electronic commerce leverages Web 2.0 technologies and online social media. The infusions of new technologies on the World Wide Web connect users in their homes and workplaces, thus transforming social formations and business transactions. An in-depth study of the growth and success of a social commerce site, Facebook was conducted. The investigation is finalized with a triad relational model which reflects socioeconomic life in the… CONTINUE READING
    51 Citations

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