Social Commerce: A Contingency Framework for Assessing Marketing Potential

@article{Yadav2013SocialCA,
  title={Social Commerce: A Contingency Framework for Assessing Marketing Potential},
  author={Manjit S. Yadav and Kristine de Valck and Thorsten Hennig-Thurau and Donna L. Hoffman and Martin Spann},
  journal={Journal of Interactive Marketing},
  year={2013},
  volume={27},
  pages={311 - 323}
}

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TLDR
A framework that integrates several elements in social commerce research is presented and how the papers included in this special issue fit into the proposed research framework is explained.
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