Social Commerce: A Contingency Framework for Assessing Marketing Potential

  title={Social Commerce: A Contingency Framework for Assessing Marketing Potential},
  author={Manjit S. Yadav and Kristine de Valck and Thorsten Hennig-Thurau and Donna L. Hoffman and Martin Spann},
  journal={Journal of Interactive Marketing},
  pages={311 - 323}

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