Social-Cognitive Factors in Health Behavior Change

  title={Social-Cognitive Factors in Health Behavior Change},
  author={Ralf Schwarzer},
Adoption and maintenance of health behaviors require two separate processes that take place in a motivation phase and in a volition phase. First, an intention to change is developed, among others, on the basis of self-beliefs. Second, self-regulation is at stake when it comes to planning, initiating, maintaining, and relapse management. Social cognition models of health behavior change address these two processes. One such model, the Health Action Process Approach, is explicitly based on the… CONTINUE READING