Social Branding to Decrease Lesbian, Gay, Bisexual, and Transgender Young Adult Smoking.

Abstract

INTRODUCTION Lesbian, gay, bisexual, and transgender (LGBT) individuals are more likely to smoke than the general population. This study evaluated a Social Branding intervention, CRUSH, which included an aspirational brand, social events, and targeted media to discourage smoking among LGBT young adults in Las Vegas, NV. METHODS Cross-sectional surveys (N… (More)
DOI: 10.1093/ntr/ntu265

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