Social Anti-Percolation and Negative Word of Mouth

@article{Erez2004SocialAA,
  title={Social Anti-Percolation and Negative Word of Mouth},
  author={T. Erez and S. Moldovan and S. Solomon},
  journal={arXiv: Other Condensed Matter},
  year={2004},
  pages={822-835}
}
  • T. Erez, S. Moldovan, S. Solomon
  • Published 2004
  • Physics
  • arXiv: Other Condensed Matter
  • Many new products fail, despite preliminary market surveys having determined considerable potential market share. This effect is too systematic to be attributed to bad luck. We suggest an explanation by presenting a new percolation theory model for product propagation, where agents interact over a social network. In our model, agents who do not adopt the product spread negative word of mouth to their neighbors, and so their neighborhood becomes less susceptible to the product. The result is a… CONTINUE READING

    Figures from this paper.

    References

    Publications referenced by this paper.
    SHOWING 1-10 OF 47 REFERENCES
    Cellular automata modeling of resistance to innovations: Effects and solutions
    104
    Social percolation and the influence of mass media
    27
    Social Percolators and Self Organized Criticality
    16
    Social percolation models
    185
    Perspective: The Applicability of Percolation Theory to Innovation
    17
    Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
    353