So Close Yet So Far: Integrating Global Strategy and Nonmarket Research

  title={So Close Yet So Far: Integrating Global Strategy and Nonmarket Research},
  author={Jonathan Doh and Rafael Lucea},
  journal={Global Strategy Journal},
The reciprocal influence that market and nonmarket (governments and civil society organizations) actors exert on one another has grown more direct and forceful during the last decade. However, whether current global strategy research sufficiently accounts for nonmarket aspects of the global environment is still a contested issue. In this article, we provide some perspective to this debate through a three-pronged approach. First, we evaluate the extent to which international strategy articles… Expand
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