Smoking, social class, and gender: what can public health learn from the tobacco industry about disparities in smoking?

@article{Barbeau2004SmokingSC,
  title={Smoking, social class, and gender: what can public health learn from the tobacco industry about disparities in smoking?},
  author={Elizabeth M. Barbeau and A Leavy-Sperounis and Edith D Balbach},
  journal={Tobacco control},
  year={2004},
  volume={13 2},
  pages={115-20}
}
OBJECTIVE To discover how the tobacco industry considers social class and gender in its efforts to market cigarettes in the USA, particularly to socially disadvantaged young women. METHODS A systematic on-line search of tobacco industry documents using selected keywords was conducted, and epidemiological data on smoking rates reviewed. RESULTS The two largest cigarette manufacturers in the USA consider "working class" young adults to be a critical market segment to promote growth of key… CONTINUE READING
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