Smokescreens and Beer Goggles

@article{Jones2016SmokescreensAB,
  title={Smokescreens and Beer Goggles},
  author={S. Jones and Austin Wyatt and M. Daube},
  journal={Social Marketin Quarterly},
  year={2016},
  volume={22},
  pages={264 - 279}
}
  • S. Jones, Austin Wyatt, M. Daube
  • Published 2016
  • Medicine
  • Social Marketin Quarterly
  • Corporate social marketing (CSM) is one of several initiatives companies can undertake to demonstrate their corporate social responsibility (CSR). While there are many motivations for CSR and CSM, all are linked to profit in some way, including promoting the reputation of the organization. While CSM is often seen as evidence of organizations making a contribution to their community, there are some industries whose CSM campaigns have drawn considerable controversy and criticism. This article… CONTINUE READING

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    The role of corporate social marketing
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