Smokescreens and Beer Goggles

  title={Smokescreens and Beer Goggles},
  author={Sandra C. Jones and Austin Wyatt and Mike Daube},
  journal={Social Marketin Quarterly},
  pages={264 - 279}
Corporate social marketing (CSM) is one of several initiatives companies can undertake to demonstrate their corporate social responsibility (CSR). While there are many motivations for CSR and CSM, all are linked to profit in some way, including promoting the reputation of the organization. While CSM is often seen as evidence of organizations making a contribution to their community, there are some industries whose CSM campaigns have drawn considerable controversy and criticism. This article… 

The role of corporate social marketing

Purpose This commentary aims to discuss the potential role of corporate social marketing and identify instances where corporate involvement in social marketing is appropriate. This argument

Policy Influence and the Legalized Cannabis Industry: Learnings from other Addictive Consumption Industries.

Examination of the various ways a legalized cannabis industry could seek to influence governments and the public in the New Zealand reform context found emerging evidence that the legal cannabis industry is employing strategies to influence the regulatory environment in New Zealand.

Digital cause-related marketing campaigns

With the rising concern for the planet and people dimensions of the triple-bottom-line, an increasing number of firms are using cause-related marketing (CRM) to create a win-win situation for all

Public Health Surveillance Studies of Alcohol Industry Market and Political Strategies: A Systematic Review

PHS studies play a valuable role in identifying aspects of alcohol industry strategies that warrant more detailed and carefully designed research, as well as in elucidating global health implications, to reduce the global burden of disease caused by alcohol.

‘As Long as It Comes off as a Cigarette Ad, Not a Civil Rights Message’: Gender, Inequality and the Commercial Determinants of Health

  • S. HillS. Friel
  • Political Science
    International journal of environmental research and public health
  • 2020
The practices by which tobacco and alcohol companies engage with women in their marketing and corporate social responsibility activities are described, reinforcing problematic gender norms and stereotypes that harm women and girls.

Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems

Purpose Addressing calls for broadening social marketing thinking beyond “individualistic” parameters, this paper aims to describe a behavioural ecological systems (BEM) approach to enhance

Cause‐Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions

Cause‐related marketing (CrM), a partnership between a for‐profit and not‐for‐profit company, is an increasingly common promotional approach. Consumers range in awareness of and knowledge about CrM,

How Are the Links between Alcohol Consumption and Breast Cancer Portrayed in Australian Newspapers?: A Paired Thematic and Framing Media Analysis

It is argued that key stakeholders including government, public health, and media should accept shared responsibility for increasing awareness of the alcohol–breast cancer link and invite media advocates to assist with brokering correct public health information.

Resilience research and social marketing: the route to sustainable behaviour change

  • M. Wood
  • Business
    Journal of Social Marketing
  • 2019
PurposeThis paper aims to argue that resilience – and its underlying socio-ecological perspective – is a critical concept that could serve to integrate different views on, and approaches to, social

The Business Responsibility Matrix: A Diagnostic Tool to Aid the Design of Better Interventions for Achieving the SDGs

Purpose of this paper: The paper proposes an integrative framework that enables the mapping of firm activities along two dimensions of responsible business behavior: a width and a depth dimension.



Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues

  • L. Friedman
  • Political Science
    Journal of Law, Medicine & Ethics
  • 2009
The focus of this study is to better understand the tobacco industry’s corporate social responsibility efforts and to assess whether there has been any substantive change in the way it does business with regard to the issue of exposure to secondhand smoke.

Be aware of Drinkaware

It is suggested that working with, and for, industry bodies such as Drinkaware helps disguise fundamental conflicts of interest and serves only to legitimize corporate efforts to promote partnership as a means of averting evidence-based alcohol policies.

Drinkwise, Enjoy Responsibly: News Frames, Branding and Alcohol

How journalistic practice legitimises DrinkWise and facilitates the organisation's communicative activities is examined to conceptualise how distinct forms of communicative work – such as academic research, policy-making, journalism and marketing, advertising and public relations – are interconnected.

Philip Morris’s Project Sunrise: weakening tobacco control by working with it

The implications of Philip Morris USA’s overtures toward tobacco control and other public health organisations, 1995–2006 are analyzed to expose differences within the tobacco control movement that should be further discussed.

Industry sponsored anti-smoking ads and adolescent reactance: test of a boomerang effect

This study demonstrates that industry sponsored anti-smoking ads do more to promote corporate image than to prevent youth smoking, and is likely to be more harmful than helpful to youth.

Health experts reject industry‐backed funding for alcohol research

The laudable policy action taken thus far by the government in its attempt to implement the alcopops tax would be enhanced by supporting an independent body, such as the NHMRC, that has transparent funding strategies and criteria, based on an independent peer-review system, to distribute funding for alcohol-related research.

Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers

This paper reviews three ethical dilemmas currently facing advertisers for cars, fast food and pharmaceuticals in the U.S., U.K. and Australia, and discusses Australian industry responses to these

Consumer perceptions of sponsors of disease awareness advertising

Australian women's perceptions of disease awareness advertising with differing sponsors are explored to determine whether their attitudes towards the sponsor and their reported behavioural intentions differ as a function of the perceived sponsor or co‐sponsor.