Smartphone Battery Life Has Become a Significant Drain on Customer Satisfaction and Loyalty Apple Ranks Highest in Customer Satisfaction among Smartphone Manufacturers, While Lg and Sanyo Rank Highest in a Tie among Traditional Mobile Phone Manufacturers

  • said Kirk Parsons

Abstract

WESTLAKE VILLAGE, Calif.: 15 March 2012 — As smartphone users place increasingly complex demands on the functionality of their devices, satisfaction with battery performance is becoming a critical factor in overall satisfaction as well as brand loyalty, according to the J. Satisfaction with smartphones is greatly impacted by battery performance… (More)

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