Small business and enterprise development 5 Small business and enterprise development : questions about research methodology

@inproceedings{Hill1999SmallBA,
  title={Small business and enterprise development 5 Small business and enterprise development : questions about research methodology},
  author={Jimmy Hill and Pauric McGowan},
  year={1999}
}
This paper examines the traditional and contemporary approaches to conducting research into the marketing management activities of entrepreneurial small firms (ESF). It argues that these approaches are inappropriate in that they fail to take adequate account of the nature and characteristics of such enterprises and the individuals who manage them. It is contended that the best approaches are to be found under the auspices of the wider qualitative paradigm. In particular a syncretised… CONTINUE READING
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