Slow food events as a high yield strategy for rural tourism destinations: the case of Bario, Sarawak.

@inproceedings{AdeyinkaOjo2013SlowFE,
  title={Slow food events as a high yield strategy for rural tourism destinations: the case of Bario, Sarawak.},
  author={Samuel Folorunso Adeyinka-Ojo and Catheryn Khoo-Lattimore},
  year={2013}
}
Purpose – For years, the community in Bario has chosen to organize a slow food and cultural festival annually to draw tourists to Bario. The aim of this paper is to explore the staging of slow food events as a high‐yield strategy for rural tourism destinations and how they can be used to move a destination up the value chain in responsible rural tourism practices.Design/methodology/approach – The study adopted an interpretative approach. Participant observation and 15 in‐depth interviews with… CONTINUE READING