Corpus ID: 12381068

Slogans Are Not Forever: Adapting Linguistic Expressions to the News

@inproceedings{Gatti2015SlogansAN,
  title={Slogans Are Not Forever: Adapting Linguistic Expressions to the News},
  author={Lorenzo Gatti and G. {\"O}zbal and Marco Guerini and O. Stock and C. Strapparava},
  booktitle={IJCAI},
  year={2015}
}
Artistic creation is often based on the concept of blending. [...] Key Method The technology is composed of several steps concerned with the selection of the sortable concepts and the production of novel expressions, largely relying on state of the art corpus-based methods. Proposed applications include: i) producing catchy news headlines by "parasitically" exploiting well known successful expressions and adapting them to the news at hand; ii) generating adaptive slogans that allude to news of the day and give…Expand
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