Sloganization and the Political Pragmatics of Interdiscursivity: The Social Life of a Haitian Political Critique

@article{Joersz2015SloganizationAT,
  title={Sloganization and the Political Pragmatics of Interdiscursivity: The Social Life of a Haitian Political Critique},
  author={Alison C. Joersz},
  journal={Journal of Linguistic Anthropology},
  year={2015},
  volume={25},
  pages={303-321}
}
In the weeks leading up to the 2013 Carnival season in Haiti, the release of a Carnival song, “Aloral,” sparked controversy because of the song's critical message accusing the Martelly administration of false promises. What began as a pointed political critique (pwen) transformed into a slogan, widely repeated and recontextualized to fit a variety of discursive scenarios. This article examines the entextualization process through which the aloral critique became a slogan (“sloganization”). I… Expand
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