Skin Lighteners, Black Consumers and Jewish Entrepreneurs in South Africa

  title={Skin Lighteners, Black Consumers and Jewish Entrepreneurs in South Africa},
  author={Lynn M. Thomas},
  journal={History Workshop Journal},
  pages={259 - 283}
  • L. Thomas
  • Published 1 April 2012
  • History
  • History Workshop Journal
This article considers the rise and decline of South Africa's lucrative and controversial skin-lighteners market through examination of the business history of the largest manufacturers, Abraham and Solomon Krok, and their evolving personas as millionaires and philanthropists. Such examination reveals how the country's skin-lighteners trade emerged as part of the broader growth of a black consumer market after the Second World War and how elements of that market became the target of anti… 

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