• Corpus ID: 166629699

Size, ownership and innovation in newspapers

  title={Size, ownership and innovation in newspapers},
  author={Arne H. Krumsvik and Eli Skogerb{\o} and Tanja Storsul},
This chapter analyses the relationship between the size and ownership of newspapers and their approaches to the challenges from the tablet market, e.g. the iPad. Which newspapers were inclined to innovate by launching iPad apps? The hypotheses tested are that: (1) the size of newspapers and (2) having corporate owners, i.e. being owned by a media group, have positive effects on the strategies of the individual newspapers. The empirical analysis supports the hypotheses. Only newspapers owned by… 

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