Single firm product diffusion model for single-function and fusion products


The prosperity of multifunction products (also referred to as fusion products) has changed the landscape of the marketplace for several electronics products. To illustrate, as fusion products gain popularity in cellular phones and office machines, we observe that single-function products (e.g., stand-alone PDAs and stand-alone scanners) gradually disappear… (More)
DOI: 10.1016/j.ejor.2011.04.030


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