Single-attribute implicit association tests (SA-IAT) for the assessment of unipolar constructs. The case of sociosexuality.

@article{Penke2006SingleattributeIA,
  title={Single-attribute implicit association tests (SA-IAT) for the assessment of unipolar constructs. The case of sociosexuality.},
  author={Lars Penke and Jan Eichstaedt and Jens B. Asendorpf},
  journal={Experimental psychology},
  year={2006},
  volume={53 4},
  pages={283-91}
}
A major problem with Implicit Association Tests (IATs) is that they require bipolar attributes (e.g., good-bad). Thus, IAT effects for an attribute category can be interpreted only relative to an opposite category. Problems arise if there is no clear opposite category; in this case, a neutral category can be used, although it induces systematic error variance and thus reduces validity. The present study suggests that this problem can be solved using single-attribute IATs (SA-IATs… CONTINUE READING