Simulating tourists' behaviour using multi-agent modeling

@article{Corniglion2011SimulatingTB,
  title={Simulating tourists' behaviour using multi-agent modeling},
  author={S{\'e}bastien Corniglion and Nadine Tournois},
  journal={2011 FIFTH INTERNATIONAL CONFERENCE ON RESEARCH CHALLENGES IN INFORMATION SCIENCE},
  year={2011},
  pages={1-9}
}
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We describe the difficulties of using the most commonly found consumer behavioural models within an information system, and oppose them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modeling techniques… CONTINUE READING