Simulating Customer Experience and Word Of Mouth in Retail - A Case Study

Abstract

Agents offer a new and exciting way of understanding the world of work. In this paper we describe the development of agent-based simulation models, designed to help to understand the relationship between people management practices and retail performance. We report on the current development of our simulation models which includes new features concerning… (More)
DOI: 10.1177/0037549708101575

Topics

16 Figures and Tables

Cite this paper

@article{Siebers2010SimulatingCE, title={Simulating Customer Experience and Word Of Mouth in Retail - A Case Study}, author={Peer-Olaf Siebers and Uwe Aickelin and Helen Celia and Chris W. Clegg}, journal={Simulation}, year={2010}, volume={86}, pages={5-30} }