Simplifying mental math: Changing how added sugars are displayed on the nutrition facts label can improve consumer understanding.

@article{Khandpur2017SimplifyingMM,
  title={Simplifying mental math: Changing how added sugars are displayed on the nutrition facts label can improve consumer understanding.},
  author={Neha Khandpur and Dan J Graham and Christina A Roberto},
  journal={Appetite},
  year={2017},
  volume={114},
  pages={
          38-46
        }
}
BACKGROUND Proposed variations to Nutrition Facts Labels (NFL) have included the display of added sugars (AS) content, but its impact on consumer understanding is poorly understood. OBJECTIVE To examine the degree to which different formats for displaying AS influence consumer understanding, perceptions, and purchase intentions. DESIGN Randomized-controlled online experiment. PARTICIPANTS A sample of 2509 U.S adults. INTERVENTION Participants were randomized to 1 of 8 conditions and… CONTINUE READING

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