Similitude and Empire: On Comorian Strategies of Englishness

  title={Similitude and Empire: On Comorian Strategies of Englishness},
  author={Jeremy Prestholdt},
  journal={Journal of World History},
  pages={113 - 138}
  • J. Prestholdt
  • Published 3 July 2007
  • Sociology
  • Journal of World History
This essay is an inquiry into the cultural domestication of globally circulating objects and symbols before colonialism. It seeks to reveal the efficacy of cross-societal performances of similarity—a strategy of appeal that I call similitude—by demonstrating how the strategic uses of imported consumer goods and cultural symbols by the people of Mutsamudu in the Comoros Islands affected British relationships to Mutsamuduans. Islanders adopted the materiality and social discourses of English… 
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