Similarities and Differences in UK and US Franchise Research Data: Towards a Dynamic Model of Franchisee Motivation

@inproceedings{Stanworth1996SimilaritiesAD,
  title={Similarities and Differences in UK and US Franchise Research Data: Towards a Dynamic Model of Franchisee Motivation},
  author={John Stanworth and Patrick Joseph Kaufmann},
  year={1996}
}
PROFESSOR JOHN STANWORTH IS DIRECTOR of the International Franchise Research Centre, at the University of Westminster, England, and Professor Patrick Kaufmann is associate professor of marketing at Georgia State University, USA. The dominant quest for 'independence' (and allied intrinsic satisfactions) among those entering self-employment has been well-documented in the UK, the USA and elsewhere. This appears to hold true for those entering franchising as well as those staging an entry into… CONTINUE READING

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