Should Governments Invest More in Nudging?

  title={Should Governments Invest More in Nudging?},
  author={Shlomo Benartzi and John Beshears and Katherine L. Milkman and Cass R. Sunstein and Richard H. Thaler and Maya Shankar and Will Tucker-Ray and William J. Congdon and Steven Galing},
  booktitle={Psychological science},
Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of "nudge" interventions that governments are now adopting alter people's decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to cost for nudge interventions and for traditional policy tools, such as tax incentives and other financial inducements, and we found that nudge interventions often compare… CONTINUE READING
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