Short-term and long-term competition between providers of shrink-wrap software and software as a service

  title={Short-term and long-term competition between providers of shrink-wrap software and software as a service},
  author={Ming Fan and S. Kumar and A. Whinston},
  journal={Eur. J. Oper. Res.},
  • Ming Fan, S. Kumar, A. Whinston
  • Published 2009
  • Computer Science
  • Eur. J. Oper. Res.
  • Software as a service (SaaS) has moved quickly from a peripheral idea to a mainstream phenomenon. By bundling a software product with delivery and maintenance service, SaaS providers can effectively differentiate their products with traditional shrink-wrap software (SWS). This research uses a game theoretical approach to examine short- and long-term competition between SaaS and SWS providers. We analyze the factors that affect equilibrium outcomes, including user implementation costs, SaaS… CONTINUE READING
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