Shopping for products you don't know you need

Abstract

Recommendation engines today suggest one product to another, e.g., an accessory to a product. However, intent to buy often precedes a user's appearance in a commerce vertical: someone interested in buying a skateboard may have earlier searched for {varial heelflip}, a trick performed on a skateboard. This paper considers how a search engine can provide… (More)
DOI: 10.1145/1935826.1935921

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