Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study

@inproceedings{Wijnen2011ShoppingBA,
  title={Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study},
  author={G. Wijnen and Astrid Kemperman and Ingrid Janssen},
  year={2011}
}
This study explores how shopping centre attributes can be adapted to culture-related shopping behaviour of expatriates. The study is relevant since only limited information is available on consumer behaviour of this target group and since insight in the heterogeneity of consumer shopping behaviour has become increasingly important for the commercial success of shopping centres. Awareness of the effect of culture and ethnicity on consumer behaviour and the effectiveness of culture-based market… Expand
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